RICHMOND, Va., Sept. 29, 2014 /PRNewswire/ -- Genworth Financial, Inc. (NYSE: GNW) is coming to Dallas on October 2-5 as part of the annual State Fair of Texas®, the fifth stop on a national research and education program to have conversations about a pressing issue confronting many Americans: how to plan and pay for long term care needs for our aging population.
The United States is undergoing a profound demographic change – every day, over 10,000 Americans turn 651, so that during the next forty years, the U.S. population over 65 will double2.
The Genworth #LetsTalk Tour provides a chance for the company to meet directly with families. Since many family conversations are accompanied by coffee, the centerpiece of Genworth's #LetsTalk event will be a three-story tall mug, adorned with facts and figures about health and long term care.
- Visitors can participate in an interactive quiz about the most surprising facts shown on the outside of the mug, and will be asked who-where-how questions: who they should talk with about long term care, where the talk might take place, and how they anticipate the talk will take shape.
- Visitors can then go inside the mug, where they will have their photo taken with a giant mug with a message addressed to the person they named when answering the "who" question. For example, "Mom, Let's Talk!" The photo will be emailed to them, so they can share it with friends and family, and then printed on-site with a conversation checklist on the back.
- Everyone who participates will receive a complimentary beverage and mug. Throughout the day, prizes will be distributed.
"The Genworth mug has travelled to New York, Chicago, Los Angeles and San Francisco in addition to engaging people via social media, but it will feel most at home in Texas where everything is bigger – making it a perfect complement to Big Tex®," Global Brand Leader Janice Luvera said. Mountain View Art & Wine Festival
Through 1:1 interactions on the #LetsTalk Tour, the company plans to connect with at least 15,000 people, who will help Genworth better understand attitudes regarding long term care and how best to start a family conversation about long term care planning.
Genworth will share the findings of the research and intends to use these findings to help educate others on how to have "the talk." In addition, throughout the tour, Genworth will provide resources to help answer families' long term care planning questions.
About Genworth Financial
Genworth Financial, Inc. (NYSE: GNW) is a leading Fortune 500 insurance holding company committed to helping families become more financially secure, self-reliant and prepared for the future. Genworth has leadership positions in long term care insurance and mortgage insurance and competitive offerings in life insurance and fixed annuities that assist consumers in solving their insurance, retirement and home ownership needs.
Genworth operates through three divisions: U.S. Life Insurance, which includes life insurance, long term care insurance and fixed annuities; Global Mortgage Insurance, containing U.S. Mortgage Insurance and International Mortgage Insurance segments; and the Corporate and Other division, which includes the International Protection and Runoff segments. Products and services are offered through financial intermediaries, advisors, independent distributors and sales specialists. Genworth, headquartered in Richmond, Virginia, traces its roots back to 1871 and became a public company in 2004. For more information, visit genworth.com. From time to time, Genworth releases important information via postings on its corporate website. Accordingly, investors and other interested parties are encouraged to enroll to receive automatic email alerts and Really Simple Syndication (RSS) feeds regarding new postings. Enrollment information is found under the "Investors" section of genworth.com. From time to time, Genworth's publicly traded subsidiaries, Genworth MI Canada Inc. and Genworth Mortgage Insurance Australia Limited separately release financial and other information about their operations. This information can be found at http://www.genworth.com.au and http://genworth.ca.
1 PewResearch, "Baby Boomers Approach 65 Glumly," December 2010
2 Population Reference Bureau, Population Bulletin Vol. 66, N0. 1, February 2011
SOURCE Genworth Financial, Inc.