"The message that we delivered during Genworth's IPO is that we are an execution company that delivers on its promises to investors," said Jean Peters, senior vice president, investor relations and corporate communications. "From the S-1 registration statement to the road show presentation, there were dozens of Genworth associates from every part of our company involved in crafting our message and who continue to help make Genworth Financial successful in creating shareholder value."
Buzz Richmond, senior vice president of brand marketing, echoed Peters' sentiments, also saying the advertising award was a team effort.
"From our initial television ad with Andre Agassi and Steffi Graf, to our participation in season two's final episodes of The Apprentice, we received tremendous support from people all over the company," said Richmond. "Building a new brand for a global 'start up' with more than a $100 billion in assets required us to challenge ourselves like never before, but in the end, it brought out the best in everyone on the team."
Richmond also gave credit to New York-based Klamath Communications, which helped Genworth develop its award-winning ad campaigns.
According to IR Magazine, it commissions independent research covering a broad cross-section of the US investment community, including more than 3,500 buy-side analysts, sell-side analysts and portfolio managers, who are interviewed to provide a comprehensive insight into current investor sentiment toward IR issues in the US market. The research serves as a benchmark of IR best practices, singling out individuals and companies that have distinguished themselves through their IR performance in 2004.
"We competed among the best in corporate America and came out on top in two very important areas," said Peters. "This is a reflection of Genworth Financial's commitment to clearly communicate with investors about how our company performs."
About Genworth Financial
SOURCE: Genworth Financial
CONTACT: Media: Mike Kachel of Genworth Financial, +1-804-662-2534, or
Web site: http://www.genworth.com/