“Impressive home page transports the visitor to the world of aging in an uplifting, relevant way”
RICHMOND, VA – September 12, 2018 – Genworth was named the winner of a gold Stevie® Award in the Financial Services category of The 15th Annual International Business Awards® (IBA) for its new website, www.genworth.com, devoted to helping families understand and prepare for the impact of growing older on their health, families and finances.
Genworth’s website also was recognized by the dotCOMM Awards for excellence in web creativity and digital communication with a Platinum Award, the top award in the Website/Finance category. The dotCOMM Awards is administered by the Association of Marketing and Communication Professionals.
Graphic Design USA recognized Genworth.com as well with a 2018 American Health+Wellness Design Award™. The award, honoring the best of graphic design and marketing in the medical and healthcare industries, is one of the most selective graphic design competitions with only 150 winners from 1,500 entries.
IBA judges lauded Genworth’s website for its modern look and feel, including video backgrounds on title pages; art direction; and helpful, easy-to-navigate content.
“Wow! Impressive home page,” commented one judge. “It immediately transports the visitor to the world of aging in an uplifting and relevant way. It is mobile-friendly, convenient and informative.”
The content for the new website was based entirely on user experience research to understand what consumers wanted from a website devoted to planning for long term care.
Said Janice Luvera, vice president of Marketing at Genworth, “Our goal was to create a refreshingly different, contemporary website that addressed consumers’ desire for information about the impact of aging on their health, families and finances. We also wanted the site to reflect our desire to be a trusted ally for everyone who needs care as they age and those who love them.”
The dynamic, unconventional website was designed to invite exploration and provide empathy as well as insight into the joys and challenges of growing older. The site even offers simulations that allow visitors to experience many of the visual, auditory and mobility impairments that can jeopardize a person’s ability to care for themselves as they age.
The impairment simulations are part of a new “Aging & You” section, the heart of the redesigned website. There, visitors will find:
- Videos of real families sharing their caregiving experiences
- Resources related to the family dynamics of caregiving, such as how to approach parents or a spouse about planning for long term care
- Descriptions of various care setting options
- Information about public and private sources of funding for long term care.
The “Aging & You” section is also home to Genworth’s flagship Cost of Care Survey interactive tool, which, during the past 15 years, has become the go-to resource for families planning ahead for long term care. The tool allows visitors to compare costs across different care settings and even among different cities, as well as project the cost of care into the future.
Additional Media Resources
- Multi-media news release announcing the launch of the new website, including news release, high-res screen shots of the website and 1-minute video.
About Genworth Financial
Genworth Financial, Inc. (NYSE: GNW) is a Fortune 500 insurance holding company committed to helping families achieve the dream of homeownership and address the financial challenges of aging through its leadership positions in mortgage insurance and long term care insurance. Headquartered in Richmond, Virginia, Genworth traces its roots back to 1871 and became a public company in 2004. For more information, visit genworth.com.
From time to time, Genworth releases important information via postings on its corporate website. Accordingly, investors and other interested parties are encouraged to enroll to receive automatic email alerts and Really Simple Syndication (RSS) feeds regarding new postings. Enrollment information is found under the "Investors" section of genworth.com. From time to time, Genworth's publicly traded subsidiaries, Genworth MI Canada Inc. and Genworth Mortgage Insurance Australia Limited, separately release financial and other information about their operations. This information can be found at http://genworth.ca and http://www.genworth.com.au.
About the Stevie® Awards
The International Business Awards are the world’s premier business awards program. Stevie Awards competitions receive more than 10,000 nominations each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies, nicknamed the Stevies for the Greek word for “crowned,” recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.
About the dotCOMM Awards
The dotCOMM international awards competition is administered and judged by the Association of Marketing and Communication Professionals (www.amcpros.com), which consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals. AMCP judges are industry professionals who look for companies and individuals whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry. This year’s competition drew over 2,000 entries from the U.S., Canada and 12 other countries.
About the American Health+Wellness Design Awards™
For 55 years, Graphic Design USA has sponsored competitions that spotlight areas of excellence and opportunity. GDUSA’s Health+Welless Design Awards competitions honors the best of graphic design and marketing in one of the fastest-growing segments of the economy, and encompasses broadly the traditional medical and healthcare industries, healthy lifestyle and nutrition, and public health and sustainability initiatives.