Genworth
  • United States United States
  • Pay Online
  • Contact Us
  • United States United States
  • Pay Online
  • Contact Us
  • News Releases
  • In the News
  • Company Overview
  • Executive Team
  • Multimedia Library
  • Media Contacts
  • About Us
      • Genworth Commitment
      • Industry Expertise
      • Cost of Care
      • Let's Talk
      • Homeownership
      • Social Responsibility
      • Workplace
      • Community
      • Environment
      • Governance
      • Marketplace
      • Company Ratings
      • Genworth to Be Acquired by China Oceanwide

        Read CEO Message

        A message from Tom McInerney
  • Products
      • Long Term Care
      • Long Term Care Insurance
      • Group Long Term Care Insurance
      • Caregiving Support
      • Mortgage Insurance
      • Immediate Need Annuity
      • Preparing for Now
      • Get the Facts
      • Care Stories
      • Why Genworth
      • Request a Consultation
      • 2018 Cost of Care

        Take the guess work out of
        long term care planning.

  • Customer Service
      • Forms
      • Life Insurance Forms
      • Annuity Insurance Forms
      • Long Term Care Insurance Forms
      • FAQs
      • Prospectuses
      • Contacts
      • Index UL Rates
      • Pay Online 

        No login required!

  • Claims
      • Long Term Care Insurance Claims
      • How to Open a Claim
      • The Claim Process
      • Collecting Benefit Payments
      • LTC Claims Resources
      • Life Insurance Claims
      • Life Insurance Claims FAQ
      • Life Insurance Claim Form Instructional Video
      • Annuity Claims
      • Annuity Claims FAQ

Please select your country

Australia Ireland Portugal
Canada (EN) (FR) Italia Schweiz (DE) (FR) (IT)
Danmark Lietuva South Korea
Deutschland Magyar Suomi (FI) (SV)
Eesti Mexico Sverige
España Nederland United Kingdom
France New Zealand United States of America
Greece Norge
India Polska
Home / Newsroom /
print email rss

Get News Alerts by Email All RSS Feeds
New Genworth Website Offers Empathy, Insights to Help Families Navigate the Financial Challenges of Aging
High-tech wizardry simulates physical effects of aging
  • Video(1)
  • Photos(3)
May 31, 2018
The digital makeover of Genworth.com
CLOSE

RICHMOND, Va., May 31, 2018 /PRNewswire/ -- Against a cinematic backdrop of soothing imagery in motion, Genworth's newly launched website, genworth.com, provides families a place where they can find empathy, insights and resources – as well as some technological wizardry -- to help them navigate the financial challenges of growing older.     

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8249951-genworth-website-aging-long-term-care-financial-challenges/

"In shifting away from the look and feel of a traditional insurance company website, our goal was to create a refreshingly different, contemporary website that reflected consumers' desire for information about the impact of aging on their health, families and finances, as well our passion for helping people age on their own terms," said Janice Luvera, vice president of Marketing at Genworth.   

The site was designed by Applied Minds, creators of Genworth's futuristic R70i Aging Experience, which recreated on the website many of the same physical effects of aging simulated by the Aging Experience suit. As a result, visitors to the site can experience and better appreciate many of the visual, auditory and mobility impairments that can jeopardize a person's ability to care for themselves as they age.

The impairment simulations are part of a new "Aging & You" section, the heart of the redesigned website. There, visitors will find:

  • Videos of real families sharing their caregiving experiences
  • Resources related to the family dynamics of caregiving, such as how to approach parents or a spouse about planning for long term care
  • Descriptions of various care setting options
  • Information about public and private sources of funding for long term care.

The "Aging & You" section is also home to Genworth's flagship Cost of Care Survey interactive tool, which during the past 15 years has become the go-to resource for families planning ahead for long term care.  The tool allows visitors to compare costs across different care settings and even among different cities, as well as project the cost of care into the future. 

The content for the new web site was based entirely on user experience research to understand what consumers wanted from a web site devoted to planning for long term care.

"The result is an engaging, informative, entertaining website that provides a source of rich content, gained through our more than 40 years of long term care experience, and presented with the same empathy and compassion with which our more than 2,000 employees help families choose and access the right caregiving solution," Luvera said.  "We understand the challenges caregivers face because we ourselves are caregivers; we are the people we serve." 

About Genworth Financial
Genworth Financial, Inc. (NYSE: GNW) is a Fortune 500 insurance holding company committed to helping families achieve the dream of homeownership and address the financial challenges of aging through its leadership positions in mortgage insurance and long term care insurance. Headquartered in Richmond, Virginia, Genworth traces its roots back to 1871 and became a public company in 2004. For more information, visit genworth.com.

From time to time, Genworth releases important information via postings on its corporate website. Accordingly, investors and other interested parties are encouraged to enroll to receive automatic email alerts and Really Simple Syndication (RSS) feeds regarding new postings. Enrollment information is found under the "Investors" section of genworth.com. From time to time, Genworth's publicly traded subsidiaries, Genworth MI Canada Inc. and Genworth Mortgage Insurance Australia Limited, separately release financial and other information about their operations. This information can be found at http://genworth.ca and http://www.genworth.com.au.

See the world through older eyes using simulations on the new genworth.com

 

Listen to the effects that aging can have on hearing through simulations on the new genworth.com

 

Mobility issues can turn simple tasks into difficult challenges as we age. Experience it firsthand with simulations on the new genworth.com

 

SOURCE Genworth Financial, Inc.

For further information: Julie Westermann, 804.662.2423, julie.westermann@genworth.com; Brian Berry, (202) 777-3524, brian@clsstrategies.com

141482NRS 12/17/13

  • News Releases
  • In the News
  • Social Media
  • Company Overview
  • Executive Team
  • Multimedia Library
  • Media Contacts
  • Products

    • Long Term Care Insurance
    • Immediate Need Annuity
    • Mortgage Insurance
  • Genworth Global Links

    • About Genworth
    • Investors
    • Newsroom
    • Careers
  • Site Tools

    • Site Map
    • Privacy
    • Terms Of Use
    • Fraud & Information Protection

Social Media

Our financial products are offered/underwritten by one or more of the following:
Genworth Life and Annuity Insurance Company; Genworth Life Insurance Company; Genworth Life Insurance Company of New York (only Genworth Life Insurance Company of New York is admitted in and conducts business in New York); Genworth Mortgage Insurance Corporation; Genworth Financial Mortgage Insurance Pty Limited; Genworth Financial Mortgage Insurance Limited; Genworth Residential Mortgage Insurance Corporation of NC; Genworth Financial Assurance Corporation.

© 2019 Genworth Financial, Inc. All rights reserved.